03/06-Present: Chairman of The Board, Voodoo Tiki Tequila Corp.
•Overall Strategic Growth and Planning
•Advisor to President and CEO
•New Product development for Traditional Tequila and all natural Tequila Infusions
•Continued development of low calorie cocktail recipes and serve as and Low Cal Cocktails expert
10/01-Present: Consultant To Individuals and Corporations
(Diet, Nutrition, Fitness, Wellness Coach and Business Development Advisor)
•Provides the individual or corporation with expertise and Coaching
•Acts as a resource to corporate team
• Food & Nutrition Expert
•Media and print spokesperson.
•Create and implement Programs and Activities:
Fast Food Diet; Boot Camp Diet Program; Design-A-Diet; Fit To Eat
•Author , Ghost-writer
03/06-03/13: President, Voodoo Tiki Tequila Corp.
•Building the company from an idea to becoming available in 11 states and 6 Countries
•Creating buzz and brand awareness by strategic marketing mostly online and generating word of mouth and reverse demand for the brand.
•Product development for Traditional Tequila and all natural Tequila Infusions
•Created first alcoholic beverage sweetened with Stevia and infused with all natural color and flavor
• Developed low calorie cocktail recipes
•Communications to market to consumers
• Acts as the Media and print spokesperson and Low Cal Cocktails expert
•Involved in all aspects of Corp including: Business Development, Strategic Planning, Finances, etc.
5/96- 9/01: Author, Co-Creator and Director of Nutrition Services- eDiets.com.
•Developed the eDiets.com weight loss program for both men and women (which had a success rate of >90%), the Healthy Living Program, all of which are based on sound nutrition, fitness, and wellness and include the following components: menus, recipes, nutrition facts, stress management strategies, behavior modification techniques, self esteem builders and physical fitness suggestions.
•Former Editor of and content provider for Dietcity and eDiets News, online health related newsletters.
•Actively created and implemented a multitude of successful marketing campaigns.
•Acted as company spokesperson on the website and in all media outlets including print, telecast, webcast and television.
09/95-5/96: Co-Founder and Director of Nutrition Services/Program Coordinator-Wellness Centers of America, Inc
•Participated in creating a one-stop shop for all phases of wellness as it pertains to all aspects of mind-body and spirit integrative medicine and health
•Created protocol for assessing, planning, implementation and evaluation of all wellness programs. •Assessed, implemented and evaluated medical nutrition therapy for clients.
5/94 – 02/95: Director of Consumer Affairs/Registered Dietitian- Fleming Supermarkets of Florida,Inc dba: Hyde Park Markets.
•Acted as the Food & Nutrition Expert, Media and print spokesperson.
•Provided the consumer and corporation with technical expertise in all consumer services information and health and nutrition-related areas.
•Acted as a resource to corporate sales and merchandising meetings.
•Formed Company Policy & Associate Training Programs.
•Coordinated Corporate Non-Profit Fundraising Contributions and Donations .
•Created and implemented the following Programs and Activities:
Customer Service Programs (1-800 consumer Hotline, Complaint Handling/Request Fulfillment, Demonstration Program)/Children’s Information Programs (Healthy Start,5 A Day) /Community Service Programs (Nutrition Tours, Wellness events)/Gift Certificate Program/ M-Fit Food Labeling Program/ Nutrition and Health Programs (Elder Shopper Program, Special needs)/Consumer Information Centers-Health, Nutrition and Wellness Information Recipe/Menu Program /Consumer Research Programs/Cooperative Programs with Community, Health & Education Organizations.
08/93 – 05/94: President/Dietitian-Nutritional Counseling Center, Inc.
•Assessed, implemented, and evaluated nutritional care for clients.
• Conducted various nutrition-related topics classes on a bi-weekly basis.
•Marketing, sales and other administrative related functions.
•Researched and develop a 12 week weight management program.
•Consulted to: The City of Coconut Creek, Lady of America Health Spa.